Sending Birthday Wishes the Japanese Way: A Guide to Birthday Cards in Japanese

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By Amber Robertson

In Japan, celebrating birthdays goes beyond just cake and presents. It’s a time to express heartfelt gratitude for another year of life and to wish loved ones happiness and prosperity. While spoken birthday greetings are common, sending a thoughtfully chosen birthday card in Japanese elevates the gesture, showcasing an extra layer of care and respect for Japanese culture.

Understanding Birthday Card Etiquette in Japan

Before diving into the language, it’s important to grasp the cultural nuances surrounding birthday cards in Japan. Here’s what to keep in mind:

  • Handwritten is Best: Taking the time to pen your message by hand is especially valued. It shows genuine effort and personal touch.
  • Card Style Matters: Choose cards with elegant and understated designs. Avoid overly bright or humorous cards, which might not translate well culturally. Traditional Japanese motifs like cherry blossoms, cranes, or Mount Fuji are always a safe bet.
  • Red Envelopes for Monetary Gifts: If you’re giving money, always present it in a special red envelope called a noshigami. Never give money in a white envelope, as this is associated with funerals.

Common Birthday Greetings in Japanese

Now, let’s explore some essential phrases to adorn your birthday card:

Formal:

  • お誕生日おめでとうございます (Otanjoubi omedetou gozaimasu): This is the most formal way to say “Happy Birthday,” making it suitable for elders, superiors, or those you hold in high regard.
  • [Name]-様へ ([Name]-sama e): This is how you would formally address the recipient on the envelope or at the beginning of your message.

Informal:

  • 誕生日おめでとう (Tanjoubi omedetou): A less formal but still respectful greeting appropriate for friends and family.
  • [Name]-さん/[Name]-ちゃんへ ([Name]-san/[Name]-chan e): These are common ways to address someone by name informally. “-San” is gender-neutral, while “-chan” is typically used for close friends or children.

Heartfelt Wishes:

  • 素敵な一年になりますように (Suteki na ichi-nen ni narimasu you ni): “Wishing you a wonderful year.”
  • いつまでもお元気で (Itsu made mo ogenki de): “Wishing you good health always.”
  • ますますのご活躍をお祈り申し上げます (Masumasu no gokatsuyaku o oinori moushiagemasu): “Wishing you continued success.” (More formal)

Adding a Personal Touch:

Include a personal anecdote, a shared memory, or a specific well-wish to make your message even more special. For example:

  • “[Shared memory] のことを覚えていますか?あの時を思い出しました。 (Do you remember [shared memory]? It reminded me of that time.)”
  • “[Recipient’s name]-さんの笑顔が大好きです!([Recipient’s name]-san’s smile is the best!)”

Example Birthday Card Message

[Name]-様へ ([Name]-sama e)

お誕生日おめでとうございます。(Otanjoubi omedetou gozaimasu)

[Name]-さんのますますのご活躍と、幸せな一年をお祈り申し上げます。(Masumasu no gokatsuyaku to, shiawase na ichi-nen o oinori moushiagemasu.)

(Wishing you continued success and a happy year.)

[Your name] より ([From [Your name])

Conclusion

Sending a birthday card in Japanese is a gesture that won’t go unnoticed. By incorporating these phrases and cultural insights, you can convey your heartfelt wishes with sincerity and warmth, strengthening your bond and showing genuine appreciation for the recipient.

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